The Goal Of Yilmaz Makine Which Succeed To Export To 100 Of 208 Countries Affiliated To The United Nations In 2021 Left Behind Is Very Clear: To Be The Preferred Brand All Over The World.
Yılmaz Machine, the leading brand of Turkey in the production of PVC and aluminum profile processing machines, continues to strengthen its competitiveness in export every year. Yılmaz Machine exporting its products and services to 100 countries of the world last year broke a record that is hard to reach in its own sector.
Yılmaz Machine Sales and Marketing General Manager Ali Snopçe summarized the driving forces behind the success as “research”, “perseverance” and “creation of new marketing strategies”, and emphasized that they are happy and proud that they have achieved the pioneering goal they set as the entire Yılmaz Machine Family in 2013.
“WE ACHIEVED THE HALF OF OUR ULTIMATE GOAL”
Ali Snopçe said, “I would like to thank all our employees and business partners who have contributed to the success of exporting to almost half of the countries in the world in one year. ‘Export to 100 countries’ represents the halfway of the ‘Export to the whole world’ goal that we set as early as 2013. Today, I am proud to fly the flag of our country in 100 countries and to associate the Yılmaz Machine brand with ‘quality’ at abroad.”, and he underlined that behind this success achieved despite the ongoing epidemic all over the world, there are accurate research, unlimited determination and strong marketing strategies that adapt quickly to global changes.
“WE REAP THE FRUITS OF THE INVESTMENT IN DIGITALIZATION”
Stating that they focused on digitalization-oriented investments during the epidemic process, Snopçe made the assessment that “We cannot deny the contribution of our online work to our export. As Yılmaz Machine, we started to reap the fruits of our investments in digitalization. The programs and webinars we held in our Digital Studio were as effective as our pre-pandemic fair travels.” Ali Snopçe also said that they enriched their sales and marketing activities with new customer research platforms throughout 2020 and 2021, and stated that they brought important innovations to all processes of Yılmaz Machine during the epidemic, they created new channels in communication, and thus they were able to fulfill the most important actions at the right time.
OUR ONLINE PROGRAMS EXCEEDED 1 MILLION VIEWS
Sharing information about the Digital Studio, one of Yılmaz Machine’s firsts in the industry, Snopçe underlined that the programs and webinars they held at the Digital Studio reached more than 1 million views on Yılmaz Machine’s official YouTube channel. Stating that they held prestigious events such as İstanbul Meetings and Sales Summit, one of the traditional Yılmaz Machine events before the epidemic, online in the Digital Studio, and that they continued Yılmaz Machine promotion and sales activities in many countries with their online fairs, Snopçe said: “Very soon, we will be able to measure better the contribution of all these actions to our total sales and share them with the public.”
Sales & Marketing General Manager