Online events developing with the new world are also showing their impact in the business world. The role played by the pandemic process on the change of habits and expectations of both sectors and people is undeniable. Looking at the statistics, it is also possible to see the effects of the process on sales. Especially during the periods when the precautionary measures were active, the marketing and sales processes were also largely digitalized, and even a large part of the events were held in this way. These changes in the world have led sectors to create new types of marketing strategies that have developed with hybrid fairs and digitalization. Yet, keeping up with these processes poses difficulties for both consumers and manufacturers. Therefore, it would be appropriate to say that those who are able to adapt to the changes that come with the pandemic process come out of this process stronger.
Fairs are events that allow manufacturers to introduce themselves to the consumer, who is a wholesaler, retailer, or directly the end-user and support the development of national or international trade by displaying companies’ products or talking about their services. Under normal conditions, fairs are held in areas with a dense body count and material capacity in places such as fairgrounds, and face-to-face. However, due to the pandemic, these events, bringing together intermediate sales bodies such as business people, manufacturers, dealers, and consumers, have turned to hybrid and online events. In fact, this situation has become an advantage for customer groups that cannot physically access the fairs. In this way, the manufacturer has had the opportunity to meet its customers in a digital environment that it cannot meet in an exhibition environment.
Hybrid events allow sectors and manufacturers serving under these sectors to have physical interaction both at fairs and to promote their products in a digital environment and meet with customer groups. Online events take place only in a digital environment that does not contain physical products. In this way, customer groups also have the advantage of reviewing by devoting a wider time to manufacturers serving in the sector they want to get to know. For example, with hybrid events, customer groups can also contact the manufacturers they are examining digitally at the exhibition areas. It is also becoming more functional to get to know manufacturers at online events, especially for customers who are experiencing time difficulties.
Although many sectors have been forced to innovate with the start of the pandemic process, those who have been able to adapt quickly have been able to overcome their commercial concerns easily. Even if the measures taken have made it challenging to hold physical fairs, developing marketing strategies to communicate correctly with customer groups by participating in online fairs is a realistic action for businesses. Although it may seem hard to determine these steps, companies that support their customers and sellers can thus lay the groundwork for an increase in sales figures.
Keeping up with this new way of the digitalized world, Yılmaz Makine aims to support customer and vendor groups even under hard conditions such as pandemics by constantly following innovations. Thanks to the prepared online training, it has been aimed to share the learned information, transfer this information to the sales network and develop together. Based on the motto “We Care about Your Sensitivities”, we act carefully from customer groups to end-users and put these groups at the forefront.
Yılmaz Makine is moving forward to share both accessible and open information with webinars prepared by Yılmaz Makine, educational videos such as the fields of production, installation, and use of machines, as well as information sharing. You can visit the Youtube channel to benefit from the training videos and information resources of Yılmaz Makine, creating a resource that the entire target audience can benefit from thanks to these videos that are open to everyone.